What youtube has achieved online is phenomenal for a site that isn't even a decade old. Once an unknown medium due to slow Internet connections like dial up, the widespread use of broadband DSL has made online video uploading and downloading a popular attraction. It is easy to use and even someone with no experience uploading and embedding videos can maximize YouTube free service.
Marketers were eager to catch on to the money-making possibilities presented by YouTube. I’m sure you've heard of the term “viral video”. YouTube’s embed feature allows anyone to place videos on his blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.
If you have a business and you decide to promote it on YouTube, you will be one step closer to making your services or products popular for free. You just have to upload any of the following types of videos that can go viral.
Infomercials – If you have a few commercials, you can use YouTube to expose it to more people. Unlike television, you don’t have to pay thousands to get it out.
Tutorial Videos – While some Internet users just want to be entertained, many of them come online looking for information. How-to videos are valuable to those who don’t want to “waste” time reading through guidebooks and manuals. This type of video is perfect if you have a product you want to promote.
Events Coverage – These videos are ideal if you’re a party planner, events coordinator or a recruiter. Videos trump photos anytime.
If you want to try YouTube marketing, here are some tips for you.
Take care to put your video in the right category, and make full use of tags. Think like a marketer when adding tags and descriptions so that people will find your videos easily. If you forgot to (or don’t know how to) include your website’s address on your video, you can use the description field to link to your website.
Be sure to allow embedding, comments and ratings. Allow embedding and comments so that people can distribute your video all over the web, even on other social networks where there are more people going (like Facebook or twitter). Anyone can create a video with cellphone videos or Windows Movie Maker and upload it to YouTube, so why not use the free service to increase the amount of traffic to your web page?
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