This are Advantages as an Advertising Medium.
Interactivity
The Internet has the facility for individuals and organizations to communicate directly with one another
regardless of distance or time. Interactivity is one of the most prominent features of Internet advertising.
Some people mention that the Internet advertising enables marketers to communicate actively with their
target customers, and to solve problems immediately.
International Audience
The Internet is, by definition, the international medium. Wherever Internet users are, even on a small island in the Pacific Ocean, they can be online once they hook up with the Internet. This is one attractive characteristic of the Internet as an advertising medium: the Internet can reach a worldwide audience without asking advertisers to pay more.
Upscale Audience
The Internet reaches an audience long seen as attractive to advertisers. In terms of demographic characteristics, they are higher-income, educated, upscale, young and managerial people (Hyland, 1998).
Tracking
Advertisers can track how users interact with their brands and products, and get to know what is interesting to their current and prospective customers. For example, a car manufacturer can track how a
user progresses through its site to determine whether more users are interested in the safety information or the "extras" that come with a particular model.
Low Cost
For now, Internet advertising can be done relatively inexpensively. However, actual cost per thousand can be high, compared with traditional media, so that an advertiser can get into Internet advertising for fewer total dollars, yet actually spend more to reach each consumer.
Convenience
From the consumer’s perspective, Internet advertising has the advantage of convenience. Consumers can browse, order, and receive products without leaving home.
Blog -- (web LOG)
A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.
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