The Advantages of Blogs in Business are really common known as the major advantages are,
1- The consumer and citizen are potentially better informed and this can only be good for the long-term
health of our societies and economies.
2- Blogs are an excellent way to share knowledge with others on both a personal and business level.
3- Blogging permits team communication in a group that is scattered geographically, with many advantages over traditional email.
4- Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.
5- Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the
organization.
6- Blogs can be used to provide feedback, ideas, and concepts. They can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
7- Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
8- Blog software is often free and easy to use. A non-technical person can use a blog. Blog pages can be created quickly and updated easily by a non-technical person. Blog software is so user friendly that it frees you from the tyranny of the IT department. Even a technical clunk head can post content, images,
photos, articles and more to the Internet instantly.
9- Journalists troll blogs for source material because bloggers often break stories before traditional media. Posts in your blog can lead to coverage in mainstream, traditional media. Key people in the media search the blogs for information. We often get news from blogs well before the same information is seen in CNN. FOX, traditional networks, or other news services.
10- Blogs are a perfect way to organize large amounts of information because posts are automatically archived and searchable.
11- Blogs generate traffic. Search engines love blogs, so a good blog will drive traffic to you and your web site. Blog page listings are updated frequently in the search engines because they are strong on content and changed often. As a result, blogs can drive high-quality listings for a web site.
12- Blogging is a very inexpensive form of advertising and there is a high click through rate for advertising on the better blogs. Its good advertising and marketing. Click-through rates on blog ads can reach 5%, and blog advertising is particularly good for niche marketing. Banner ads are nowhere near that. Some bloggers are getting 6-figure incomes from their support advertising in their blogs.
13- Blogs establish you as an authority on the subject of your blog, increasing your credibility.
14- Several blogs reach over 100,000 unique visitors a day. In other words, if you do it right you have a very large audience.
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