Traditional media started developing online presence:
Because of the massive and extraordinary development the internet has experienced, many traditional edia institutions like newspapers, magazines, and radio and television channels started making plans for the Internet future, and put their presence on the web and tried to arrange audio and video broadcasts over the Internet. Most newspapers seem to have chosen one of two approaches to the Internet. The first - and most common - approach is to have selected articles from the newspaper on the internet. The second approach is the same, but with more focus on adding content exclusive to the web pages. This allows the internet pages to have more news aimed at narrow audiences. The latter approach also offers a better integration with news and user interaction. It includes interactivity and innovation.
Anyone can be Publisher
When print media was the only medium available to journalist, a few publishers had access to printing press with which to make the product. But the internet is largely uncontrolled; anybody can say anything
s/he pleases. This has led to many news pages being set up by "The Common Man." Any one having
Internet Connection can be Publisher.
Internet introduced Mass interaction to mass media:
Before the Internet, most communication has been largely unidirectional.
Journalists gather information and bring it back to the news desk. Here it is edited, and returned to the audience. However, "audience members are rarely able to use the media to send their own messages. Audience feedback is infrequent, indirect, and delayed" The internet changed all this: "What distinguishes the Internet from other media is its ability to provide feedback quickly and easily from receivers to senders. The Internet has introduced mass interaction to mass media."
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