Improving Your SEO Copy-writing Rankings How much do you know about SEO Copy-writing? Search engine copy-writing is simply creating content that appeals to the search engines as well as the visitors who come to your site. However, if you do this the wrong way, it can affect your relationship with the search engines. So when you write your site copy, you write as you normally would, but tweak it so it appeals to search engines equally. You’ll need to include the appropriate keywords and phrases throughout your content that will help your optimization efforts for better ranking. Effective SEO copy-writing doesn't mean you should try to stuff as many keywords as you can onto your site just to aim at higher rankings. If you try to keep your keyword density to approximately 3%, you should find you won’t get hit with penalties for spamming by the search engines. SEO copywriting is different to writing regular copy that appeals to your visitors, because you still need to be sure your readers are getting good information even while you’re working to appease the search engines. It will take you some time before you are able to perfect SEO copy-writing. Below are some helpful tips designed to strengthen your SEO copy-writing skills.
One of the most important elements of SEO copy-writing is to focus on creating a great heading. People looking for things online usually just jump from one site to another so you must be able to create headings that catch their attention. Headings are one of the most important aspects of copy-writing because they let others know what you are writing about. You are basically conveying what your copy is regarding. Google, as well as other search engines, are well aware of just how important headings are, and they lend a lot of weight to them when deciding no how to rank a page. Your headings, then, have to include your keywords and they must tell what your copy is going to be about.
Never use words that don’t have to do with what your copy is about. To put it another way, create headings that are related to what you’re writing about. Remember, when you’re creating content for the search engines, don’t ignore the readers and vice versa. You should write your content with the idea in mind that search engines need to index it. Avoid using flash on your site and don’t put text within graphics, but show your content as simple text to help your rankings. Search engines won’t be able to read flash, which means your webpage wouldn't get indexed. This can really hurt your rankings within the search engines.
If you are going to include pictures with your copy, you must include descriptions of those pictures by using captions. Captions aren't intended for human readers, but rather they’re utilized by the search engines like Google to determine why you’re using the images. So it’s important that you use your main keywords in the captions of your images, since it will help you improve your relationship with the search engines. In summary, it takes time to develop SEO copy-writing into a skill, so make sure that you give the effort so you can see good results.
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