This are Types of Online Advertising :
Spyware/Adware
Types of online advertising and the vehicles, which it is displayed within, grow daily as technology expands to create more opportunities. Some of them are intrusive and are usually labeled as spy ware or aware. For example, Pop-up advertisements are designed to drive traffic to the sponsor’s website. They usually occur when a new browser is opened. Initially, pop-ups were extremely effective due to the surprise and novelty factor. However, constant and annoying pop-ups have left viewers jaded and resentful, and have increased sales for pop-up blocking programs. Pop-under ads were developed as a response to pop-ups perceived negativity. Pop-under work in a similar way to pop-ups, except they appear behind the newly opened browser and so are only visible after the viewer closes the page.
Web Banner
Web banners or banner ads are advertisements that are embedded into web pages similar to the way advertisers pay for space within a magazine. Web banners are designed to drive traffic to a website and account for 54% of total online advertising revenue [2].Web banners and pop-ups can be the useful tools for online advertisers; however new web browsers provide the web surfer with options to prevent pop-ups and turn off images from selected (or all) websites. Beside that, similar to the protection of computer against the virus here come the anti-spyware or anti-adware softwares, such as Spyware Blaster and Lavasoft Ad- Aware.
Web Portal/Portal Site
Web portal or portal site is another way of online advertising. Through web portal there are more chances to exploit the entire user by putting up web banners. Thus, the advertisers can target the user at one place by choosing the relevant category provided in web portal. For example, Yahoo! have provided users with search engines, email, chat rooms, instant messaging tools, etc., which are all free for registration, with web banners or interactive broadband commercial included. Using this strategy can attract more users to visit their website and use their product, at the same time increase the number of advertisers to advertise.
Weblog/Blog
A more recent addition to the online advertising repertoire is weblogs or blogs. The full economic impact blogs will have on businesses at the current time are immeasurable; it is obvious however that they hold significant impact as they have had the power to generate awareness, burnish brands, direct online traffic and alter the existing organic flow of traffic. But this has once given a chance to the spammers by adding link to their commercial website in others' blogs, which is called blog spam or link spam.
Interactive Broadband Commercial
Another type of online advertising that is rising in prominence is Interactive Broadband Commercials: TV-like "video ad" units placed in the virtual marketplace, a highly targeted way to reach consumers. Examples of content include (but are not limited to): streaming video, animation, online gaming, and online music video content in a player environment. These ads can be put out in live, archived, and downloadable streaming content. There are hundreds of other examples and types of online advertising tools and techniques; increasingly the list is restricted only by a marketer’s imagination.
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