The Interactivity is related to the user's 'control over content'. Indeed, on the Internet the consumer can determine where, when, how and what he or she wants to consult. In this respect, communication on the Internet seems to shift from the traditional 'transmission' model of communication) to more balanced communication=patterns of 'consultation' and 'conversation' (McQuail, 2000, pp. 129-132). In a second sense, interactivity is described in terms of 'feedback' and two- way or multiple-way communication ('conversation') between producer and consumer. This kind of interactivity also takes on different forms: e-mail, chat, message boards, etc.
Internet has provided the ability of storing and archiving journalistic contents including that can be viewed any time from any place. The 'archival' function, for its part, can be seen as an aspect of both interactivity and heterosexuality. Indeed, an online archive - or the information it - is 'hyper linked' with other (fragments of) texts, while the interactive element lies in the user's ability to 'control' the search in the archive. This function by internet is providing more depth information to the journalistic contents.
0 comments: