You know that a Meta tag contains the key information of a web page. This Meta information is used by a search engine to locate and rank the web site. You provide your Meta information to a search engine, pay its prescribed registration fee and get your site registered with the search engine. Search engine puts this Meta information in its database. When a searcher types key words in the search engine text box, these key words are matched with the Meta information recorded in the database of the search engine.
Different search engines have different ranking criteria. Normally, those sites are ranked at the top by the search engine software where maximum keywords typed by the user match with the recorded Meta information of the site, as well as, such words appear in greater frequency in the Meta information. Some search engines search the entire internet each time. Many search engines rank the site by using a program called ‘spider’ which inspects the site before ranking. You know that one can view Meta information of one’s competitor’s web site. This information can be incorporated and misused by an e-business in its web site representing that to be its Meta information. Thus, such a business can improve its ranking on search engines by capitalizing upon the reputation of the business whose Meta information it actually is. In many countries, stealing and misusing Meta information in this manner to gain business/competitive advantage is considered as an offence known as the tort of passing-off.
Different search engines have different ranking criteria. Normally, those sites are ranked at the top by the search engine software where maximum keywords typed by the user match with the recorded Meta information of the site, as well as, such words appear in greater frequency in the Meta information. Some search engines search the entire internet each time. Many search engines rank the site by using a program called ‘spider’ which inspects the site before ranking. You know that one can view Meta information of one’s competitor’s web site. This information can be incorporated and misused by an e-business in its web site representing that to be its Meta information. Thus, such a business can improve its ranking on search engines by capitalizing upon the reputation of the business whose Meta information it actually is. In many countries, stealing and misusing Meta information in this manner to gain business/competitive advantage is considered as an offence known as the tort of passing-off.
0 comments: